Everything You Need to Know About Ulta’s 21 Days of Beauty Sale
- Becca Berry
- 11 hours ago
- 2 min read
Whether you’re a longtime shopper or new to the event, this guide breaks down how Ulta's 21 Days of Beauty works, when to shop, and insider tips for getting the most out of it.
If you love scoring high-end beauty at half price, Ulta’s 21 Days of Beauty Sale is one you’ll want on your calendar. Every spring and fall, Ulta Beauty runs its iconic three-week sale event with daily 50% off deals on top-rated makeup, skincare, and haircare products.
What Is Ulta’s 21 Days of Beauty Sale?
Ulta t’s 21 Days of Beauty is a limited-time sale event that happens twice a year — typically in March (spring) and September (fall). The sale features daily Beauty Steals® that are available for 24 hours only, with savings up to 50% off cult-favorite brands like Tarte, IT Cosmetics, Benefit, and Clinique. You’ll find deals across makeup, skincare, and haircare, plus online exclusives and surprise offers for Ulta Beauty Rewards members.
When Does It Happen?
Ulta hosts the 21 Days of Beauty Sale twice a year:
Spring Edition: Usually mid-March through early April
Fall Edition: Usually late August through mid-September
Each day of the sale features a new lineup of discounted products — and once they’re gone, they’re gone.
Pro Tip: Bookmark Ulta’s sale calendar or download their app to get early peeks at upcoming deals.
How Does It Work?
Daily Deals: Each day has 3–6 products marked 50% off (valid in-store & online for 24 hours).
Member Perks: Diamond and Platinum members sometimes get early access, exclusive bonus steals, and free shipping for online orders..
Online Exclusives: Certain brands and limited-edition bundles are only available through Ulta.com or their app.
Sneak Peeks: Ulta usually reveals the entire calendar before the event starts — perfect for planning your shopping days.
Why It’s Worth Shopping
Ulta’s 21 Days of Beauty is a great opportunity to:
Stock up on everyday essentials (mascara, setting spray, cleansers, and more)
Try new high-end products at a fraction of the price
Build your Ulta Rewards points faster (and redeem later for more discounts)
Purchase birthday or holiday gifts ahead of time for the beauty lover in your life
Discover underrated brands featured during the event
Pro Tip: Think of it as your best chance to refresh your beauty routine for half the cost.
Shopping Tips for Ulta's 21 Days of Beauty Best Deals
Sign up for Ulta Beauty Rewards® for exclusive member offers and add upcoming steals to your favorites list ahead of time. Check both in-store and online exclusives, sometimes they differ! Enable app notifications so you don’t miss flash deals.
Pro Tip: Combine with points for extra savings on future purchases.
Ulta's 21 Days of Beauty Sale only comes around twice a year, but the savings are too good to miss.
And if you’re a Sephora shopper too, don’t miss my guide on Everything You Need to Know About the Sephora Savings Event for more beauty sale tips and timing details.