Everything You Need to Know About Ulta’s 21 Days of Beauty Sale

Becca Berry
Aug 20
4 min read

Whether you’re a longtime shopper or new to the event, this guide breaks down how Ulta's 21 Days of Beauty works, when to shop, and insider tips for getting the most out of it.

If you love scoring high-end beauty at half price, Ulta’s 21 Days of Beauty Sale is one you’ll want on your calendar. Every spring and fall, Ulta Beauty runs its iconic three-week sale event with daily 50% off deals on top-rated makeup, skincare, and haircare products.

What Is Ulta’s 21 Days of Beauty Sale?

Ulta’s 21 Days of Beauty is a limited-time sale event that happens twice a year — typically in March (spring) and September (fall). The sale features daily Beauty Steals® that are available for 24 hours only, with savings up to 50% off cult-favorite brands like Tarte, IT Cosmetics, Benefit, and Clinique. You’ll find deals across makeup, skincare, and haircare, plus online exclusives and surprise offers for Ulta Beauty Rewards members.

When Does It Happen?

Ulta hosts the 21 Days of Beauty Sale twice a year:

Spring Edition: Usually mid-March through early April
Fall Edition: Usually late August through mid-September

Each day of the sale features a new lineup of discounted products — and once they’re gone, they’re gone.

Pro Tip: Bookmark Ulta’s sale calendar or download their app to get early peeks at upcoming deals.

How Does It Work?

Daily Deals: Each day has 3–6 products marked 50% off (valid in-store & online for 24 hours).
Member Perks: Diamond and Platinum members sometimes get early access, exclusive bonus steals, and free shipping for online orders.
Online Exclusives: Certain brands and limited-edition bundles are only available through Ulta.com or the Ulta Beauty app.
Sneak Peeks: Ulta usually reveals the entire calendar before the event starts — perfect for planning your shopping days.

Why It’s Worth Shopping

Ulta’s 21 Days of Beauty is a great opportunity to:

Stock up on everyday essentials (mascara, setting spray, cleansers, and more)
Try new high-end products at a fraction of the price
Build your Ulta Rewards points faster (and redeem later for more discounts)
Purchase birthday or holiday gifts ahead of time for the beauty lover in your life
Discover underrated brands featured during the event

Pro Tip: Think of it as your best chance to refresh your beauty routine for half the cost.

Shopping Tips for Ulta's 21 Days of Beauty Best Deals

Preview the Sale Before You Shop

Look through the upcoming Beauty Steals ahead of time and make note of the products you already use, have been wanting to try, or would make great gifts.

Save Your Must-Haves

Add upcoming deals to your favorites so you can find them quickly when their sale day arrives.

Shop Popular Beauty Steals Early

Some of the most anticipated products can sell out, so don't wait until the end of the day if there's something you really want.

Check Online and In-Store Offers

Some deals and exclusives may vary, so it's worth checking both before placing your order.

Use Your Ulta Beauty Rewards

Don't forget about the points you've accumulated when planning your sale purchases.

Look Beyond the Beauty Steals

Keep an eye out for gifts with purchase, member offers, and other promotions happening alongside the event

Pro Tip: Combine with points for extra savings on future purchases.

Ulta 21 Days of Beauty FAQs

When is Ulta’s 21 Days of Beauty sale?

Ulta’s 21 Days of Beauty typically takes place twice a year, with a spring event around March and a fall event around late August or September.

How long is Ulta’s 21 Days of Beauty?

The event runs for approximately three weeks, with different Beauty Steals and special offers available throughout the sale.

Are Ulta 21 Days of Beauty deals available online and in stores?

Many Beauty Steals are available both online and in Ulta Beauty stores, although some offers may be exclusive to Ulta.com or the Ulta Beauty app.

Can I use Ulta Rewards points during 21 Days of Beauty?

Yes. Ulta Beauty Rewards members can redeem eligible points toward purchases during the event.

Do Ulta 21 Days of Beauty deals sell out?

They can! Popular Beauty Steals may sell out, so I recommend shopping your must-have deals earlier in the day.

Is everything 50% off during Ulta 21 Days of Beauty?

No. Select Beauty Steals are discounted during the event rather than Ulta's entire beauty assortment.

Ulta's 21 Days of Beauty is one of my favorite times to restock products I already love and try something that's been sitting on my wishlist — especially when I can grab it for up to 50% off.

Bookmark this guide and check back during the next event. I'll be sharing the Beauty Steals that catch my eye, products I already own and recommend, and what I think is actually worth adding to your cart.

More of a Sephora shopper? Check out my Everything You Need to Know About the Sephora Savings Event guide for sale dates, shopping tips, and more of my beauty picks.